In Walmart’s latest brand campaign, The Who’s iconic track “Who Are You” isn’t just background music, it’s the heartbeat of a transformative brand narrative. At Department of Music, LLC, we orchestrated the licensing of this timeless piece, ensuring it aligned seamlessly with Walmart’s vision to showcase its evolution into a tech-forward, omnichannel retailer.

This collaboration exemplifies how strategic music licensing can amplify brand messaging, turning a familiar tune into a powerful storytelling device.