Good preparation changes how people feel before anything even happens.

That idea sat at the center of Now Taxes Is Preparing for The Best, Intuit TurboTax’s campaign focused on faster refunds, smarter guidance, and real human support when it matters most.

Reimagining I Ran (So Far Away) with The Beaches wasn’t about updating an iconic track. It was about reframing urgency. Turning stress into momentum. Anxiety into confidence. The music carried a sense of forward motion that matched the promise of getting refunds up to five days faster and maximizing returns with expert help.

This campaign brought together speed, clarity, and access. From digital tools to in-person appointments at new local TurboTax stores, the work showed how preparation feels when it’s done right.

Grateful to Intuit TurboTax, Credit Karma, The Beaches, and the entire creative team for the trust and collaboration. This is music doing real work.