TurboTax: Now Taxes is Staying in the Loop
Some of the best brand work doesn’t try to make things louder.
It makes them clearer.
We’re proud to have collaborated with Intuit TurboTax on Now Taxes Is Staying in the Loop, a campaign built around one simple idea: if someone’s handling your taxes for you, you should never feel left in the dark.
Reimagining Queen’s Bicycle Race through Ravyn Lenae’s voice helped bring that idea to life. The song became a feeling of motion and reassurance. Progress without panic. Movement with visibility. A reminder that someone is riding alongside you the whole way.
This work is a great example of how music can do more than grab attention. It can lower stress, build trust, and explain a service emotionally before a single line of copy lands.
Huge thanks to TurboTax, Ravyn Lenae, and the entire creative team for the trust and collaboration. This is what happens when music is treated as strategy, not decoration.


