We’re excited to share our work on the relaunch of Mr. Pibb — a bold move by The Coca-Cola Company that celebrates nostalgia while introducing fresh energy to a classic brand. According to recently published coverage, Mr. Pibb is coming back with a new attitude, updated formulation, and a strong personality.

Within this ambitious brand refresh, our team at Department of Music produced a distinctive brand mnemonic — a short, memorable sonic signature that anchors the brand’s voice and personality in audio form. The mnemonic needed to capture the brand’s “rebel” spirit, bold cherry flavor, and reinvigorated market presence.

By aligning the sonic strategy with the visual identity, packaging cues, and brand messaging, we helped extend Mr. Pibb’s comeback story into the world of sound — ensuring that the moment you hear the mnemonic, you feel the brand’s energy, legacy, and future simultaneously.

We’re grateful to our colleagues at Coca-Cola for trusting us to bring this auditory dimension to life. Looking forward to hearing the response from fans old and new as Mr. Pibb makes its mark again.