Our Role in Crafting the Audio Experience

• We layered the ’90s-era pop-rock elements, aligning with Third Eye Blind’s “Never Let You Go” and “Semi‑Charmed Life” to evoke joy, youth, and summer spirit.
• Music curation & clearances – Secured rights and integrated key musical hooks while maintaining sonic cohesion across spots like “90s are Back” and “Family Outing”.
• Multi-platform sound integration – Ensured audio carried seamlessly from linear TV and OTT to social videos and digital activations, enhancing Instacart’s message of value through both sound and savings.

Why it matters for sonic branding & production teams
Our work shows how purpose-crafted sound can drive campaign resonance and consumer engagement. From music procurement to final delivery, our team demonstrates how sonic storytelling can activate nostalgia and support value messaging across every touchpoint.

“Take It to da House” – Trick Daddy