Instacart’s new “Peach” spot leans on a song that already knows how to make an entrance.

For the commercial, which supports the summer expansion of Instacart’s Preference Picker to peaches, we licensed Kelis and Too $hort’s “Bossy,” working alongside Local Produce.

The brief called for confidence without explanation. A 2006 hit about knowing exactly what you want turned out to be the right answer for a feature built around customers doing exactly that.