Instacart just launched its first integrated sports partnership, signing on as the Official Grocery Delivery App of the Toronto Tempo. The new campaign, “Arrived,” follows Tempo stars Brittney “Slim” Sykes, Marina Mabrey, and Isabelle Harrison as a single game ball travels through five Toronto landmarks, from the CN Tower to Christie Pits Park, before it lands on the court.
Department of Music, LLC handled music supervision and licensing for both spots in the campaign. The first, live since May 8th, runs on “Buckaroo Bebop” by Aaron Low. The second, live June 6th, runs on “Extra Ordinary” by Jeffrey Byron.
It’s our third Instacart campaign this year, after “For Papa!” and the Peach and Crunch spots this summer. Different sport, different city, same job each time: find the track that makes a brand’s role feel like it was always part of the story.


