Hinge built its new European campaign, “All We Need Is Us,” around a simple idea: real connection shows up in small, unremarkable moments, not grand ones. It is the latest chapter of the brand’s “Designed to be Deleted” platform, rolling out across France, Germany, and Spain with real couples in place of actors.
Department of Music handled music supervision and licensing across the campaign’s three spots. “Garden” finds its couple in one of those moments nobody photographs: weeding, side by side, saying nothing in particular. The spot is scored with “Plus Sized” by Jay Israelson and “Prometheus Introduction” by Parry Music Classical, built on a theme by Beethoven, placed to match the register of the moment rather than announce itself.
Directed by Justyna Obasi through PINE, in collaboration with creative collective Birthday.


