Goldfish just relaunched The Snack That Smiles Back, and the lead spot has a fish-shaped cracker asking a photographer if he’s getting her “real cheese side.”

We handled music licensing and supervision for “Photoshoot,” pairing the campaign with “Forbidden Love” by BLVKSHP. The brief called for something that could hold its own next to stop-motion crackers in pearls and sunglasses without tipping into novelty. The track does that: playful enough for the joke, confident enough to carry the visual.

Nostalgia platforms are tricky. The equity is real, but so is the risk of just doing the old thing louder. Campbell’s and Mischief built new creative on a 1997 idea and made it feel current. Our job was to make sure the music did the same.